I Commit to Telling His Story
Word-of-mouth is one of the easiest, least expensive, and most effective marketing tools in today’s culture. In the past couple of years, especially with the advent of social media, many companies have tried to implement word-of-mouth marketing into their strategy. They attempt to encourage its users to generate buzz for their products and services on various social media networks. This is why almost every product, service, event, or cause has an associated hashtag (#) to go along with it. They do this because people are more likely to try something that has been recommended to them by a trusted friend or family member. According to research by Nielsen, 92 percent of people trust recommendations from friends and family more than all other forms of marketing.
This word-of-mouth concept is hardly new. Jesus encouraged those he encountered to tell others. In Mark 5, Jesus healed a man that scripture says had an unclean spirit. After being healed, the man wanted nothing more than to stay with Jesus and travel with him. However, Jesus stopped him and told him to “go home to your friends and tell them how much the Lord has done for you, and how he has had mercy on you.” The man obeyed, returned home, and told everyone what happened. Scripture reports that “everyone marveled.”
Remember how Paul referred to Christians as “ambassadors for Christ,” and God “making his appeal through us”? We all have a story to tell, and God uses that story to fulfill his plan to redeem the world through his son, Jesus Christ. Go tell your story! Tell people what the Lord has done and is doing in your life. Tell people of his love for you, his grace for you, and his mercy on you!
Posted on Sat, April 30, 2016
by First Baptist Church