April 27, 2016

I Commit to Telling His Story

John 20:21

One of the functions of the church is to be a delivery tool for the gospel. As we discuss marketing within the context of the church, we must understand what we are specifically promoting. It is easy to get trapped into only inviting people to attend a certain program, event, or even a building. None of these things are bad. However, these are only some of the ways a church can effectively deliver the gospel to those around them.

Sometimes we have a tendency to promote the delivery method over the message itself. As the church, we are a sent people. We are sent by Jesus to promote his message of hope to the world.