April 26, 2016

I Commit to Telling His Story

2 Corinthians 5:17-21

Look behind the scenes of any thriving business and you will likely find a well-thought-out marketing strategy being implemented. This strategy defines many things for the business, like identifying the target audience, defining how they intend to communicate to that audience, and how they are going to measure their success. These are just a few examples. A marketing strategy gives the business a roadmap for success over the long run. It helps them focus on what is most important while protecting them from the distractions that may hinder that very same success.

Although it looks a little different, God also laid out a roadmap to help his church for the long run. His roadmap defines his plan to redeem the world through his son, Jesus Christ, giving us focus to what is most important to the success of his plan and protecting us from the distractions that may hinder the church from fulfilling this plan. Sound familiar?

Paul wrote: “... if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come.” Christians are given “the ministry of reconciliation,” and we become “ambassadors for Christ, God making his appeal through us.”

The church does not have a product or service it is selling; however, God gave the church a message to deliver, people to deliver it to, and instructions on how we should do it. Jesus said, “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age (Matthew 28:19-20, ESV).”